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BRAZILIAN NATIONAL TREASURE

CHITA

CHITA

Chita (pronounce it shee-ta) is a simple cotton fabric with floral prints in bold colors. The material became iconic and pretty much a Brazilian national treasure.

Chita fabric is made with a mixture of primary and secondary colors. The prints serve not only to beautify the simple fabric but also to hide its irregularities and imperfections.

The fabric has origins in India and was brought to Brazil during the European colonization. Chita production began in Brazil in the early XIX Century and underwent many improvements through the years before the modern day chita fabric came into widespread and regular use. The history of the fabric shows its wide use by our popular culture and its strong value for decorating projects and fashion as an aesthetic reference

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